Marketing & PR
With the economic climate still looking rather bleak, most companies have cut their marketing budgets. With some companies forced to make redundancies and others cutting hours, reducing the budget is understandable.
Why then do many of the worlds greatest entrepreneurs, including the likes of Peter Jones and Theo Paphitis from Dragons Den, increase their marketing spend during times of recession?
One simple answer - to increase their market share by creating a stronger brand identity.
They probably have the capital to spend more in times of recession," but" I hear you say, "what about the rest of us?"
There are many low cost marketing techniques can increase your brand identity, without breaking the budget.
Gorgeous Concepts have compiled a list of ideas which might inspire you to increase your marketing activity. You can find them in the Resources section. If you would like any further information, please contact us.